Meet the TidePoint PR Team
Will Haynie, Senior Partner
Will Haynie, Senior Partner
Will Haynie, Senior Partner
Will brings a wealth of experience in political communications, public affairs, and leadership at the highest levels. Currently serving as Mayor of Mount Pleasant—South Carolina’s fourth-largest municipality—Will has also led several prominent nonprofits, including the Lowcountry Open Land Trust and the South Carolina Maritime Foundation.
Will brings a wealth of experience in political communications, public affairs, and leadership at the highest levels. Currently serving as Mayor of Mount Pleasant—South Carolina’s fourth-largest municipality—Will has also led several prominent nonprofits, including the Lowcountry Open Land Trust and the South Carolina Maritime Foundation. A seasoned communicator, he has worked as a press secretary to U.S. Representative Charles H. Taylor, an op-ed columnist for major newspapers like The Post & Courier, and a talk radio host. Will has collaborated with national media outlets, including Fox News, and is a published author with several books to his name. His board service spans key regional and civic institutions, including the Charleston International Airport, Patriots Point Naval & Maritime Museum, and the Mayors’ Commission on Homelessness and Affordable Housing. A graduate of The Citadel, where he served as Regimental Commander and Commander of the elite Summerall Guards, Will was awarded the prestigious Palmetto Medal for leadership and integrity.
Leyla Gulen, Senior Partner
Will Haynie, Senior Partner
Will Haynie, Senior Partner
Leyla is an award-winning journalist and communications professional with more than 20 years of experience. Throughout her career, she's built a reputation for shaping compelling narratives, strategic messaging, connecting communities, and managing high-impact communications across platforms. As a trusted media liaison and natural storyte
Leyla is an award-winning journalist and communications professional with more than 20 years of experience. Throughout her career, she's built a reputation for shaping compelling narratives, strategic messaging, connecting communities, and managing high-impact communications across platforms. As a trusted media liaison and natural storyteller, she brings a dynamic mix of skills—press relations, public speaking, internal and external communications, stakeholder engagement, and crisis response. she is known for her integrity, creativity, and leadership, as well as training and mentoring emerging talent and championing causes that elevate society. Deadline-driven and solution-oriented, she thrives in fast-paced environments and is passionate about helping organizations communicate with clarity, purpose, and impact.
Wayne Capps, Senior Partner
Will Haynie, Senior Partner
Wayne Capps, Senior Partner
Wayne brings over 30 years of public relations leadership, with a proven track record in crisis communications, strategic messaging, and high-profile media engagement. A respected entrepreneur, published author, and retired Air Force Reserve Lieutenant Colonel, Wayne has built a distinguished career as both a frontline spokesperson and be
Wayne brings over 30 years of public relations leadership, with a proven track record in crisis communications, strategic messaging, and high-profile media engagement. A respected entrepreneur, published author, and retired Air Force Reserve Lieutenant Colonel, Wayne has built a distinguished career as both a frontline spokesperson and behind-the-scenes strategist.
Wayne has led media relations for five visiting heads of state, served as the official spokesperson for Guantanamo Bay, and represented the United States during the 2019 political and humanitarian crisis in Venezuela. Wayne has worked closely with national and global media, including The Today Show, People Magazine, Fox News, CNN, Ebony Magazine, and the BBC.
A trailblazer in international communications, Wayne also hosted the only American talk radio show ever broadcast from Cuban soil. Whether managing breaking news or shaping long-term strategic messaging, Wayne brings an exceptional blend of leadership, clarity, and credibility to communication challenges.
Our Goal
TidePoint PR
At TidePoint PR, we believe that the power to shape perception begins with taking control of the narrative. In today’s fast-moving, media-saturated world, public perception can shift in an instant—and we’re here to help you stay ahead of the curve. Our mission is simple: to help you turn the tide in your favor. We work closely with clients to craft thoughtful, strategic messaging that not only responds to the moment, but defines it.
Our strength lies in our team’s diverse background across media, military, political, nonprofit, and corporate sectors—giving us a rare breadth of insight into how different audiences think, respond, and engage. Whether you’re navigating a crisis, launching a campaign, responding to media scrutiny, or building a long-term communications strategy, we deliver steady, expert guidance every step of the way.
From traditional press engagement to modern digital strategy, we help our clients manage emerging issues, sharpen their public voice, and proactively shape public opinion. With TidePoint PR, you gain more than a plan—you gain a partner in protecting your reputation, amplifying your message, and achieving your strategic goals with precision and poise.