About TidePoint PR
Who we are
TidePoint PR is a powerhouse team of seasoned public relations professionals with decades of frontline experience in media, government, and crisis communications.
Our team consists of Will Haynie, a sitting Mayor and veteran communicator; Leyla Gulen, an award-winning news anchor and executive producer; and Wayne Capps, a trusted expert in government and crisis communications—our team brings unmatched perspective, influence, and strategy to every client engagement.
From message development to crisis response, media training to strategic outreach as well as training, we help organizations shape narratives that resonate. Meet the team here.
Our Philosophy
At TidePoint PR, we believe clarity is power and trust is everything. In an age where narratives shape reputations in real time, we help our clients own their story—before someone else does. We’re guided by integrity, strategy, and a deep respect for the stakes involved. Whether it’s a crisis that threatens to define you, or a campaign that demands precision, we navigate turbulent waters with calm confidence and purpose.
Our Approach
No two challenges are the same—and neither are our solutions. We blend decades of experience with sharp, adaptive thinking to craft communications strategies that are agile, effective, and grounded in reality. Our boutique size is our strength: nimble, responsive, and hands-on, we work closely with every client to anticipate threats, amplify strengths, and guide messaging with discretion and clarity. At TidePoint PR, we don’t just react—we lead.
Our Services
Crisis Communications
Swift, strategic, and steady-handed counsel when it matters most. We help manage risk, protect reputations, and communicate with clarity under pressure.
Media Coaching
From press conferences to interviews or press releases, we prepare clients to face the media with confidence, poise, and message discipline.
Political Strategy & Messaging
We bring strategic insight and sharp storytelling to the political arena—developing clear, compelling messages that resonate across audiences and media.
Communications Consulting
Whether launching a campaign, navigating a sensitive issue, or refining brand voice, we offer tailored communications solutions aligned with your goals.